Looking at Myth and Ideology and its use in ads I came across this Alka Seltzer campaign done by BBDO
As far as Myth is concerned a strong connection here is to Disney's Fantasia. The animation of inanimate objects is a fun concept. This ad also makes use of the "evil food" causing trouble around the house.
In this ad the hero (Alka seltzer) is dealing with the mischievous food in order to restore normality to the house.
The end result is an idea that you can still have the "evil food" you love as long as you have Alka seltzer to deal with the ramifications.
You have made some interesting observations about myth, perhaps you can see how (Barthes) describes its use - how it smooths over contradictions. I have looked through all you blog posts and your work is currently of a good standard. Perhaps you could include a bit more contextual and semiotic analysis (as I say in one of the comments I made below) use the analytical vocabulary - this will aid your analysis. Semiotics will help to construct and deconstruct meaning.
ReplyDeletebest wishes, Janine