The audience identifies with the character in the image, making them
want to be like the character by buying the product
Scopophilia
The pleasure in looking. Makes use of desire,
quite often through the objectification of the subject.
Voyeurism
looking into somebodys life, this draws the viewer in through the interest in what other do, the joy of observing
Disruptions
Ambient ads, people don't expect to see it and therefore are attracted to the abnormal.
Intradiegetic
This Gaze draws the viewer to look at a focal point by following the gaze of characters within the image.
Sutra
When the gaze is looking at you, engaging you as the audience.
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