Sunday, 11 November 2012
Aston martin approach the Indian luxury car market
Here i have worked on a mock up of a concept intended to advertise Aston martin in India's crowded luxury car market. The main issue for Aston Martin is the poor road surfaces and crowded inner cities that India is renowned for.
While this might be seen as a reason not to own an Aston Martin, I have taken the negative in order to reach my positive point. Aston Martin is a symbol of power and success. And a little bit of dirt can never reduce the slick, powerful style of the car.
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This is a good first idea and shows an understanding of the context in which the product is to be found.
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