The Cadbury smash advert (linked above) gives good insight into the lifestyle of the 1970s. With fairly recent changes to the hierarchy and general working of society there were very high figures, in comparison to previous years, of women working, it was through this, a long with the fast pace of the 70's that people wanted to get home from work and prepare things quickly and easily.
The 70's were a time of futuristic design along with an obsession with space travel (the space race and recent moon landings) and it was for this reason that the now very humorous space robots were successful and enjoyed characters.
I have chosen to look in comparison at the 2009 eyebrows advert that Cadbury launched. While these ads are for different products, you can still see similarities in the brand's fun personality. The key difference is as can be expected with a hugely popular brand like Cadbury, the need to display the product is reduced. This allows more creative freedom as when you have a brand that everyone knows the importance on product promotion is less and it is more of a case of keeping up a standard of relationship with the public, reminding them that the brand is still here and still trying to keep people amused.
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