Vw have made good use of the dreamlike, subconscious representation of Surrealism art in this ad.
The Bluemotion range of vehicles VW produce are part of a responsibility driven initiative.
The reason this ad works so well is that it has taken the opportunity to represent how forward thinking and unique their vehicles are, playing on people's fears of oil consumption and the inevitable exhaustion of fossil fuel, representing the issue in an obscure, nightmare like state, and then connecting their cars to a more natural and lighter side of the ad (right) with a meeting point in the centre where the good a bad collide on a chess board representing the fight that VW are taking on.
It is a visually pleasing ad that communicates the products connection to an important issue by representing fears in a surreal yet very reconisable way that allows the audience to relate and warm to VW's idea.
No comments:
Post a Comment