Magritte

Magritte, while famous for his surrealist art work, emerged also as an advertiser. 

This career began with his venereal disease ad created for a competition for the belgian government.

Magritte made use of the need for stylised advertising to sell products in a time of rationing and strife caused by the war. He created work that had a feeling of freedom and expression that when tied to a product made it very appealing to the post war audience. At this time advertising had a necessity to give good reason for the consumer to buy their product due to shortages of quality materials etc.

The success of Magritte's work came through the popularity of the movement in which he painted, it stood out as artistically led advertising and made a real cross over between the ad industry and fine art.