The Livi's laundrette ad could be described as post modernism due to is use of parody and irony. It takes an approach that lacks any seriousness and made the brand much more approachable to the younger audience they hoped to capture with it. Above all the ad pushed boundaries and commented on social norms at the time.
I have chosen this burger king ad as a contemporary example of the use of postmodernism within an ad. The ad takes advantage of word play and implies connection with a slightly perverse theme. The ad embodies a post modern approach through its disregard for any seriousness and simply attempts to use socially shocking imagery in combination with copy that seeks to impress the audience with its sheer cheek.
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